Brief by Tom Sutcliffe:

"'The Liquid Artisan,' is a project that aims to highlight the approaches of each participant in creating a personalised label for an American IPA, brewed in April 2016 in the shower of my house.

Using both of their initials, each participant generated 2 words that could be used to help inform the name of their own bottle of beer, and aide in its subsequent design. Each label was placed on a bottle of the final brew and awarded to each participating designer to give thanks for their involvement."