Ninna Xenia Makeup is a brand for an individual makeup artist. The visual identity captures a high fashion look and feel with a natural colour palette, minimalist product photography, and a bold custom logotype. The artist’s own favourite colour, bright yellow, makes subtle appearances across the brand. The business cards have been hand-brushed with a mascara wand to create a tangible texture symbolic of her craft, and a personal touch for each recipient which is in the heart of a makeup artist’s ethos.
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